As a creative lead, Alex bridges science and strategy, translating complex clinical data into powerful brand stories that resonate with healthcare professionals and patients alike.

With over 10 years of healthcare advertising expertise, Alex delivers comprehensive solutions across digital and traditional media. Her experience spans the full product lifecycle from pre-launch strategy and rebranding initiatives to managing loss-of-exclusivity (LOE) transitions, across both US and global markets, with expertise in HCP and DTC communications. She has developed deep content expertise across blockbuster products spanning oncology (including CAR-T therapy, co-promotions, and pre-launch products), diabetes, neurology, cardiovascular disease, rare disease, and healthcare technology.

Alex is an award-winning writer whose campaigns have garnered PM360 Gold and Rx Club recognition. She recently led strategy and execution for a groundbreaking oncology brand, two major cardiology launches, a diabetes franchise, and a neurology brand's indication expansion.

When Alex isn’t solving healthcare marketing challenges, you'll find her securing the world’s best reservations, getting lost while traveling, or dominating at backyard bocce in Brooklyn with her fiancé, cats, and Louie, their very good yellow lab.