As a creative lead, Alex bridges science and strategy, translating complex clinical data into powerful brand stories that resonate with healthcare professionals and patients alike.

With over a decade of healthcare advertising expertise, Alex oversees creative departments, large-scale portfolios, and multi-channel campaigns from pre-launch through launch to LOE. Alex is a hands-on leader who pairs sharp copy direction with operational innovation and excellence across blockbuster products spanning rare disease, oncology (including CAR-T therapy, co-promotions, and pre-launch products), diabetes, neurology, cardiovascular disease, and healthcare technology.

An award-winning writer recognized by PM360 Gold and Rx Club, Alex recently spearheaded a major, multi-indication launch, led enterprisewide Omnicom AI innovation pilots, and shaped campaigns for leading HCP and DTC brands.

When Alex isn’t leading creative teams or solving complex messaging challenges, you’ll find her securing impossible dinner reservations, traveling, or dominating at backyard bocce in her Brooklyn backyard with her fiance, cats, and Louie, their very good lab.